McDonald’s is upgrading its burgers

Changes to Be Made

• Softer buns

• Gooier cheese

• Onion added directly to patties on the grill

• More Big Mac sauce for the Big Mac and McDouble burger, as well as the classic cheeseburger, double cheeseburger, and hamburger

Background Information

The upgrades were first made to burgers in international markets and have already arrived in some US cities.

Availability

The improvements will be available nationally by early next year.

Comparison with Other Brands

McDonald’s isn’t the only brand trying to improve its main offerings. Burger King has been focusing on improving the Whopper and making it more visible in advertising.

McDonald’s Sales Performance

Sales at stores open at least 13 months jumped 5.9% in the fourth quarter of 2022, rising 10.3% for the whole year.

McDonald’s Focus on Core Menu Items

McDonald’s is focusing on promoting its core menu items rather than introducing new products to keep processes simpler and reduce friction in the kitchen.

Industry Context

McDonald’s is not the only brand trying to improve its main offerings. Burger King has been focusing on improving the Whopper and making it more visible in advertising. The brand held Whopper trainings for franchisees last year and said that the Whopper contributed to higher US sales in the fourth quarter.

Key Statistics

• Sales at McDonald’s stores open at least 13 months jumped 5.9% in the fourth quarter of 2022.

• The whole-year sales rose 10.3%.

• Even the humble cheeseburger is getting an upgrade.

Changes Made to Burgers

• Softer buns will be used.

• Gooier cheese will be added.

• Onion will be added directly to patties on the grill.

• More Big Mac sauce will be available for the Big Mac and McDouble burger, as well as the classic cheeseburger, double cheeseburger, and hamburger.