Blackpink’s performance at Coachella celebrated Korean heritage through fashion, featuring custom-made hanboks designed by OUWR and Kumdanje. The event highlighted traditional craftsmanship and Asian visibility, leaving a lasting impact on public memory.
A Celebration of Korean Heritage through Fashion
Design and Inspiration
Designed by OUWR and Kumdanje, the hanboks were custom-made for the occasion. They featured an angular design reminiscent of traditional Korean architecture.
A Moment of Asian Visibility and Recognition
Stage Design and Cultural Significance
The stage design itself was another acknowledgement of Korean heritage, featuring an angular tiled roof reminiscent of traditional Korean architecture.
A Celebration of Traditional Craftsmanship
Blackpink’s performance also drew attention to traditional craftsmanship and the significance of preserving cultural heritage through fashion. The group’s use of hanboks was a nod to the garment’s rich history and its continued relevance in modern times.
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A Celebration of Korean Heritage Through Fashion
A Powerful Example of Feeling Seen Through Fashion
A Career-Defining Moment in Public Memory
The right stage costume can live on forever in public memory, particularly when worn at a career-defining moment. Blackpink’s hanboks will likely be remembered as one of the most iconic moments in Coachella history, alongside other watershed performances like Beyoncé’s 2018 headline set.
A Celebration of Korean Culture and Tradition
In Korea, hanboks are still worn for special occasions and often seen on TV dramas. Many designers in the country have also created contemporary takes that are incorporated into everyday wear. Blackpink’s performance at Coachella was a celebration of Korean culture and tradition, and a reminder of the beauty and significance of traditional craftsmanship.
A Moment of Honor and Pride
The designers behind Blackpink’s hanboks wrote on Instagram, “It was our pleasure and such an honor to be able to show the beautiful values of Korea and Hanbok together. Blackpink showed the beauty of Korea and dazzled the world.”
