The Super Bowl has a history of predicting tech bubbles, with the ‘Dot-Com Super Bowl’ and ‘Crypto Bowl’ ads foreshadowing crashes in the dot-com and crypto industries. This year, AI is taking center stage, raising questions about whether the trend will repeat itself.
The Super Bowl has a reputation for predicting tech bubbles. In 2000, the ‘Dot-Com Super Bowl’ featured ads from web-based companies that would soon go bust. Similarly, last year’s ‘Crypto Bowl’ saw star-studded ads for crypto companies that have since fared poorly.
This year, the focus is on artificial intelligence (AI). According to an insider source, AI ads are going to make a huge splash during next weekend’s Super Bowl. “AI is coming. If it’s not already here in almost every business, it will be coming like a freight train.” Mark Evans, Fox Sports‘ executive VP for ad sales,
Artificial intelligence (AI) has undergone significant development since its inception in the mid-20th century.
The term was first coined by John McCarthy at the 1956 Dartmouth Conference, marking the beginning of AI research.
Since then, AI has advanced from rule-based systems to machine learning and deep learning algorithms.
Today, AI is applied in various industries, including healthcare, finance, and transportation, improving efficiency and accuracy.
According to a report by Gartner, the global AI market is projected to reach $190 billion by 2025.
The Super Bowl has a reputation for predicting tech bubbles. In 2000, the ‘Dot-Com Super Bowl’ featured ads from web-based companies that would soon go bust. Similarly, last year’s ‘Crypto Bowl’ saw star-studded ads for crypto companies that have since fared poorly.
This year, the focus is on artificial intelligence (AI). According to an insider source, AI ads are going to make a huge splash during next weekend’s Super Bowl. “AI is coming. If it’s not already here in almost every business, it will be coming like a freight train.” Mark Evans, Fox Sports’ executive VP for ad sales,
In 2000, Super Bowl XXXIV featured 14 ads from web-based companies that spent an average of $2.2 million per 30-second spot. However, many of these companies have since gone out of business. For example, Pets.com and OurBeginning.com went under within a few years of being founded.
The most egregious example was “we’re going to make millions” said by the founder of Epidemic.com, a marketing company launched in 1999 that encouraged people to put ad links in their emails in hopes of getting a few dollars kicked back. By the end of 2000, the site folded.
More than 20 years later, Super Bowl LVI featured a swath of star-studded ads for crypto companies and others invested in blockchain technology. However, many of these companies have also fared poorly since then. The biggest fail was Larry David’s FTX ad, which dropped less than a year before the firm founder was arrested for fraud.
Crypto companies have emerged as a significant force in the financial industry.
They offer blockchain-based services, such as cryptocurrency trading and storage, to individuals and institutions worldwide.
According to a report, there are over 14,000 crypto companies globally, with a combined market value of over $1 trillion.
The largest crypto companies include Binance, Coinbase, and FTX, which have expanded their services beyond traditional cryptocurrency offerings.
There are many similarities between the dot-com and crypto bubble bursts and the current AI boom. However, the Super Bowl of it all, especially paired with the timing of the invasion of DeepSeek, a Chinese startup that upended Silicon Valley this week with its ultra-efficient AI model, seems particularly telling.
Only time will tell if the Super Bowl curse will come after the AI industry. Tech investors are likely keen to find out sooner rather than later.
