Baidu launches the world’s first autonomous vehicle rental service, revolutionizing transportation in China and signaling global confidence in its rapidly growing vehicle manufacturing industry.
Baidu, a Beijing-based company behind China’s largest search engine, has launched what it calls the ‘world’s first autonomous vehicle rental service.’
The program is the result of a partnership with CAR Inc, China’s largest car rental company, and is set to go live later this year.
This move marks a significant leap forward for China in the self-driving vehicle industry.
Baidu is a Chinese multinational technology company that provides internet-related services and products, including a search engine.
Founded in 2000 by Robin Li and Eric Xu, Baidu has become the most popular search engine in China, handling over 60% of all search queries on the mainland.
The company's headquarters are located in Beijing, and it is listed on the NASDAQ stock exchange under the ticker symbol 'BIDU'.
Baidu offers a range of services, including web search, news, maps, and cloud computing.
A New Era in Transportation
The autonomous vehicle rental service aims to provide riders with a convenient and accessible way to travel to ‘a range of destinations, including cultural landmarks and urban tourist attractions.’
Chinese transit systems have long been known for their speed and efficiency, but this new service hopes to offer a unique experience for tourists, the elderly, and those with disabilities.
By providing a simple and reliable option for transportation, Baidu is poised to revolutionize the way people move around cities.
Global Significance
The announcement of the autonomous vehicle rental business coincides with the expansion of Baidu’s Hong Kong robotaxi testing program.

The pilot program was previously restricted to a pre-approved zone of 20 roads around Hong Kong International Airport, but it is now set to expand into new areas.
This move signals significant international confidence in China’s rapidly growing vehicle manufacturing industry.
A Tale of Two Markets
The contrast between China and the United States could not be more stark.
While China has made rapid progress in autonomous vehicles, with over 200 autonomous buses, 1,500 robotaxis, and 1,000 self-driving trucks operating as early as January 2024, the US is lagging behind.
Tesla, one of the most prominent players in the US market, has faced numerous challenges with its self-driving software, including deadly accidents.
Despite being given near-total freedom to test self-driving software on public roads, Tesla continues to struggle.
A New Frontier
As China continues to lead the charge in autonomous vehicles, it is clear that this technology will play a significant role in shaping the future of transportation.
With Baidu‘s new autonomous vehicle rental service and other initiatives like the Hong Kong robotaxi testing program, China is poised to take its place as a leader in the global market for self-driving cars.
Autonomous vehicles use advanced sensors and software to navigate roads without human input.
They rely on a combination of GPS, 'a combination' , lidar, radar, and camera systems to detect obstacles and make decisions in real-time.
Autonomous vehicles have the potential to significantly reduce traffic accidents, improve fuel efficiency, and enhance mobility for the elderly and disabled.
Currently, several countries are testing autonomous vehicle technology, with many companies investing heavily in research and development.