A decade at Sky News: from breaking news to social media-driven storytelling, one journalist’s journey through the evolution of the industry.
I joined Sky News in 2012, when the news landscape was still evolving. Over the next 11 years, I witnessed firsthand how the industry adapted to changing viewer habits and technological advancements.
Sky News is a leading UK-based news channel that provides 24-hour coverage of domestic and international news.
Founded in 1989, it was the first British television channel to provide rolling news coverage.
Sky News is owned by Sky Group, which is a subsidiary of Comcast.
The channel is known for its breaking news coverage, in-depth analysis, and live reporting from around the world.
Breaking News and Big Stories
My early days at Sky News were marked by a sense of urgency and excitement. We were breaking ‘news stories as they happened’ often with limited context or information. This was particularly true during major events like natural disasters, terrorist attacks, and global crises. I remember the intensity of these moments, where our team worked tirelessly to provide accurate and up-to-date information to our audience.
The Rise of Social Media
As social media platforms continued to grow in popularity, we saw a shift towards more interactive and engaging content. We began to experiment with live streaming, Twitter threads, and Instagram-style updates. This new approach allowed us to connect with our viewers on a different level, providing a more immersive experience.
Social media has revolutionized the way people communicate and access information.
With over 4 billion active users, social media platforms such as Facebook, Twitter, and Instagram have become an integral part of modern life.
“The average person spends around 2 hours and 25 minutes per day on social media,”
‘making it a significant aspect of daily routine’
Social media has also transformed the way businesses operate, with many using platforms to reach customers and promote their products.
Behind the Scenes
While I was always focused on delivering high-quality news, I also enjoyed the behind-the-scenes aspects of working at Sky News. From our state-of-the-art studio facilities to our talented team of journalists and producers, every aspect of the operation was designed to bring the best possible content to our viewers.
The People Who Made It Happen
Throughout my time at Sky News, I had the privilege of working with an incredible team of professionals. From our anchors and presenters to our correspondents and producers, each person brought their unique expertise and passion to the job. I learned so much from them, both in terms of journalism and beyond.
Sky News, a British-based news channel, employs a team of experienced journalists, presenters, and producers.
The staff includes well-known figures such as Kay Burley, Dermot Murnaghan, and Ian King.
Sky News also has a dedicated team of correspondents and reporters covering global events.
According to the company's website, over 50% of its staff have more than 10 years of experience in journalism.
The channel's diverse team is comprised of individuals from various backgrounds, including news, current affairs, and sports.
A New Chapter
As my time at Sky News came to a close, I felt a sense of sadness and loss. I had grown to love the fast-paced and dynamic environment, where every day brought new challenges and opportunities. However, I was also excited for the next chapter in my career, knowing that I would take the skills and experience I gained here with me wherever I went.
