Reader discretion is advised.
Tesla’s electric vehicle sales plummet in Europe, marking a significant shift as Chinese rival BYD overtakes the brand. Can Elon Musk’s ambitious plans for autonomous robotaxis save Tesla from its current crisis?
Tesla Sales Continue to Crater in Europe
Losing Interest
Tesla sales continue to crater in Europe, highlighting the sheer damage CEO Elon Musk has inflicted on the brand. According to new figures released by the European Automobile Manufacturers’ Association (AECA), sales across the pond slid by almost 50 percent in April.
The EV market growth in Europe over the same period and region is substantial, with Chinese competitor BYD overtaking Tesla to sell more vehicles in Europe last month for the first time, according to research firm Jato Dynamics. This marks a significant shift in the European BEV market, which Tesla has traditionally led.
BYD, a Chinese multinational automotive company, has seen significant growth in its sales over the years.
Founded in 1995 by Wang Chuanfu, BYD started as a battery manufacturer but expanded into the automotive industry in 2003.
Today, BYD is one of the world's largest electric vehicle manufacturers, with a global presence in over 50 countries.
According to recent reports, BYD sold over 2 million vehicles in 2020 alone, making it a major player in the global automotive market.
The Damage of Musk’s Actions

Musk’s actions have spawned an international anti-Tesla movement, with protesters gathering in huge numbers in front of showrooms. His embrace of far-right ideals, his plundering of the US federal government, and intrusion into European politics have proven disastrous for the carmaker’s brand.
Elon Musk is a South African-born entrepreneur and business magnate.
He is the CEO of SpaceX, a private space exploration company, and Tesla, Inc., an electric vehicle manufacturer.
Musk's ventures have revolutionized transportation and space travel.
With an estimated net worth of over $200 billion, he is one of the richest people in the world.
Musk has also co-founded Neuralink and The Boring Company, focusing on neurotechnology and tunnel construction.
His innovative ideas and vision for a sustainable future have made him a global leader.
Critics point to Tesla‘s stock being ‘detached from reality,’ a divergence that has never been more on display than now. The company’s aging model lineup, instead of working on a more affordable ‘Model 2’ vehicle, is bet on the development of an autonomous ‘robotaxi‘ ride-hailing service.
Autonomous Robotaxis: A Questionable Solution
Tesla‘s head of Autopilot and AI software, Ashok Elluswamy, admitted that the company is ‘maybe a couple of years‘ behind competitor Waymo. Even the company’s own executives aren’t convinced that autonomous robotaxis will be the carmaker’s saving grace.
The billionaire has promised to show off an extremely limited demo of the service in Austin as soon as next month, featuring ten to 20 Model Y robotaxis supervised by human safety drivers. However, this move only serves to highlight Tesla‘s struggles and Musk‘s lack of direction.
Elon Musk's leadership style is characterized by his vision, risk-taking, and innovative approach.
He encourages experimentation and learning from failures.
Under his leadership, companies like SpaceX and Tesla have achieved significant milestones in space exploration and electric vehicle manufacturing.
Musk's emphasis on sustainability and long-term thinking has contributed to the success of these ventures.
His ability to inspire and motivate teams has been instrumental in driving innovation and growth.
- futurism.com | Elon Musk Just Got Some Horrible New Sales Data About Tesla