Unlock the power of data analysis and make informed decisions with a proven strategy for improvement. Discover how to go beyond surface-level analysis and explore the context in which your data was collected.
As a leader, you are expected to make sound decisions backed up by data. However, leaders rarely use raw data directly for decision making. Instead, they rely on statistics calculated by their direct reports. This approach can lead to misinterpretation of ‘raw data’ and poor decision-making.
The Key to Effective Data Reading
To improve your data reading skills, focus on developing a deeper understanding of the underlying data. This means going beyond surface-level analysis and exploring the context in which the data was collected. By doing so, you’ll be better equipped to identify biases, inconsistencies, and areas for improvement.
Data analysis is the process of examining and interpreting data to extract meaningful insights.
It involves using statistical techniques, data visualization tools, and machine learning algorithms to identify patterns, trends, and correlations within large datasets.
Effective 'informed decisions' enables organizations to make informed decisions, optimize processes, and drive business growth.
According to a report by Gartner, 85% of companies use 'data analytics' to inform their strategic decisions.
The Importance of Understanding Data Sources

It’s essential to understand where your data comes from and who is responsible for its collection and analysis. This knowledge can help you recognize potential flaws in the data and approach it with a critical eye. By acknowledging the limitations of your data, you’ll be more likely to make informed decisions that are grounded in reality.
A data source is a location where data is stored, managed, and retrieved.
Common types of 'data sources' include databases, spreadsheets, cloud storage services, and APIs.
Effective 'data management' requires identifying reliable data sources, understanding their structure and content, and ensuring data quality and integrity.
Best Practices for Reading Data
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‘Read the raw data’ : Don’t rely solely on reports or summaries from others. Instead, read the original data to gain a deeper understanding of its content and context.
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Understand the methodology: Ask questions about how the data was collected and analyzed. A clear understanding of the methodology will help you identify potential biases and limitations.
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Look for patterns and anomalies: Take the time to examine the data for patterns and anomalies. This will help you identify areas where additional analysis is needed.
By following these best practices, you’ll be better equipped to read data effectively and make informed decisions that drive business success.