A revolutionary AI model, Nostrada, has been created to mimic the digital avatars of all UK parliamentarians, but raises concerns about accuracy and reliability in political engagement.
Leon Emirali, a former chief of staff to a Tory minister, has created an innovative AI model called Nostrada, which allows users to interact with digital avatars of all 650 UK parliamentarians. These AI twins are trained to replicate the political stances and mannerisms of their real-life counterparts, providing a unique platform for diplomats, lobbyists, and members of the public to engage with politicians.
Understanding the Power and Limitations of Nostrada
The AI models are built on vast amounts of written and spoken material from politicians available online. However, they will not change their minds based on user input, as they are not designed to learn from data. This raises concerns about the accuracy and reliability of the information provided by Nostrada.
A Glimpse into the Digital Twin of Key Cabinet Members

The Guardian recently asked the digital twin of every cabinet member, ‘If the UK were to have a new prime minister after Keir Starmer, who would you like it to be?’ The majority declined to answer, while the health secretary Wes Streeting‘s avatar voted for himself. This highlights the potential risks and limitations of relying solely on AI-powered tools to inform political decisions.
The Origins and Potential Applications of Nostrada
Emirali’s idea for Nostrada was born in 2017, when he unsuccessfully tried to persuade the Conservatives to create a chatbot of then prime minister Theresa May. Since its launch, the AI model has been used by various stakeholders, including political figures, lobbying agencies, and even foreign embassies. While Emirali acknowledges the potential benefits of Nostrada for informed voters, he also cautions against relying solely on the tool to make up their minds.
Navigating the Nuances of Politics with Caution
As Emirali noted, there is too much nuance in politics that AI models like Nostrada may not capture. While the digital twins can be a valuable resource for those familiar with politics, it’s essential to approach them with caution and consider multiple sources when making informed decisions.