The industrial metaverse is revolutionizing manufacturing by bridging the digital and physical worlds, enabling companies to simulate production lines virtually and optimize processes before physical construction.
The Industrial Metaverse: A Bridge Between Physical and Digital Worlds
Leveraging Technology for Efficient Manufacturing
Forget Mark Zuckerberg‘s vision of VR meetings; the industrial metaverse is revolutionizing manufacturing by bridging the digital and physical worlds in a way that’s actually useful.
The industrial metaverse is a virtual environment that simulates real-world industrial processes, enabling companies to optimize production, reduce costs, and improve safety.
By leveraging augmented reality (AR) and virtual reality (VR), industries can create immersive experiences for workers, enhancing training and collaboration.
According to a report by MarketsandMarkets, the global metaverse market is projected to reach $1.4 trillion by 2028, with industrial applications driving significant growth.
In the past, BMW would have to physically test a new car chassis through its production line to ensure it fit, which was time-consuming and costly. Today, process engineers can run simulations, sending a 3D model of the car through a near-identical digital twin of the factory. This approach saves time and money by spotting any mistakes before the production line is built.
Spatial Computing: The Key to the Industrial Metaverse
The concept of the industrial metaverse refers to a convergence of technologies including simulations, sensors, augmented reality, and 3D standards. Deloitte‘s AI strategy and innovation practice leader Varvn Aryacetas describes it as spatial computing, ‘It’s about bridging the physical world with the digital world.‘
Spatial computing is a revolutionary field that combines computer science, mathematics, and spatial reasoning to analyze and understand complex data in three-dimensional space.
It enables computers to process and visualize large datasets with unprecedented accuracy and speed.
Applications include augmented reality, geographic information systems, and robotics.
Spatial computing has the potential to transform industries such as architecture, 'new insights and solutions' , and healthcare by providing urban planning.
A Platform for Simulation and Automation
Nvidia unveiled Omniverse, a set of tools for building simulations, running digital twins, and powering automation. This platform acts as a bridge between the digital and physical worlds, enabling companies to simulate their manufacturing processes virtually.
Omniverse is a cloud-based platform developed by NVIDIA, designed to facilitate the creation and deployment of artificial intelligence (AI) models.
It provides a comprehensive set of tools for data scientists, researchers, and developers to build, train, and deploy AI applications.
Omniverse features a virtual world simulator, allowing users to create and interact with realistic 3D environments.
The platform also includes a suite of libraries and frameworks for computer vision, natural language processing, and robotics.
With Omniverse, users can access a vast library of pre-trained models and datasets, accelerating the development process.
Real-World Applications of the Industrial Metaverse

Home improvement chain Lowe’s uses Omniverse to test new layouts in digital twins before building them in its physical stores. Zaha Hadid Architects creates virtual models of its projects for remote collaboration. Amazon simulates warehouses to train virtual robots before letting real ones join the floor.
BMW, for instance, has built virtual models of all its sites, including its newest factory in Hungary, which was planned and tested virtually before construction. The company uses Omniverse to model production lines, collaborate on car design and customization visualizations, and optimize assembly processes.
The Benefits of Virtual Testing
By testing manufacturing processes virtually, companies can avoid errors such as machines not fitting together correctly. Instead, they can optimize production lines by moving components closer to specific stations, saving time and resources.
For example, BMW uses Omniverse to simulate its entire manufacturing process, including the movement of cars, equipment, and even people. This approach enables the company to identify potential problems before they occur and make adjustments accordingly.
The Role of AI in the Industrial Metaverse
Nvidia‘s Omniverse platform is also being used to develop generative AI models that can help with navigation of virtual models. However, the ultimate goal is to use AI to optimize production lines as well.
Rev Lebaredian, vice president of Omniverse and simulation technology at Nvidia, explains that with access to vast amounts of data from multiple plants, AI can make informed suggestions for improving efficiency and reducing errors.
The Future of the Industrial Metaverse
The industrial metaverse is expected to be worth $100 billion globally by 2030. While the consumer version of the metaverse has faced challenges, the industrial metaverse has found its killer app in manufacturing.
According to Aryacetas, the biggest impact from the industrial metaverse will be embodied or physical AI – robots that can understand and interact with their physical surroundings.
As the technology continues to evolve, it’s clear that the future of the metaverse lies not in virtual avatars, but in digital twins teaching industrial robots how to step out into the physical world.