A recent study demonstrates how modest monetary incentives can significantly reduce peak demand on power grids during electric vehicle charging, and highlights the importance of small financial incentives in shaping electric vehicle owner behavior.
Charging an electric vehicle at night can reduce the demand on the power grid. A small financial reward can persuade many ‘many electric vehicle owners’ to charge their electric cars during off-peak nighttime hours.
Electric vehicles (EVs) are becoming increasingly popular as a sustainable transportation solution.
They produce zero tailpipe emissions, reducing greenhouse gas emissions and air pollution in urban areas.
EVs also have lower operating costs compared to traditional gasoline-powered vehicles.
According to the International Energy Agency (IEA), EVs accounted for 2% of global new car sales in 2020.
The IEA projects that EVs will reach price parity with internal combustion engine vehicles by 2025, making them a more viable option for consumers.
A recent real-world trial demonstrated how modest monetary incentives can ease the demand on power grids during peak usage hours. The study, conducted by researchers at the University of Calgary in Canada, found that offering a financial incentive equivalent to 3.5 cents per kilowatt-hour of electricity use reduced peak hours charging by 50% and increased off-peak hours charging.
The trial involved enlisting 200 electric vehicle owners in Calgary and randomly splitting them into three groups. One group received a financial incentive if they charged their cars at home between 10 pm and 6 am, a period when electricity demand on the grid is usually lower. A second group only received a behavioural nudge consisting of information on the societal benefits of charging their electric cars during off-peak hours. The third group acted as a control, merely monitored to track baseline charging habits.

Electric vehicle owners can enjoy lower operating costs due to reduced fuel expenses.
According to the US Department of Energy, charging an electric vehicle can cost as little as $3 to $5 per 100 miles.
Additionally, electric vehicles produce zero tailpipe emissions, reducing air pollution in urban areas.
However, the production process for electric vehicles generates more emissions than traditional gasoline-powered cars.
Electric vehicle owners also benefit from reduced maintenance costs, with fewer moving parts and no oil changes required.
The results showed that the financial incentive strategy was significantly more effective than the behavioural nudge strategy. However, any reward cutoff led the individuals to immediately revert to their old charging habits. The researchers suggest that more frequent reminders beyond the initial notice might have been more successful.
This study highlights the importance of small financial incentives in shaping electric vehicle owner behavior. It also underscores the need for grids to be prepared for the growing demand from increasing numbers of electric vehicles. As ‘many grids would need substantial upgrades’ if growing numbers of electric vehicles are charging earlier in the evening, during peak demand hours.
The findings of this study have implications for utility companies and policymakers. Some utility companies, such as Con Edison and Orange & Rockland in New York, have already begun offering incentive programmes for off-peak charging. The study’s results suggest that these efforts could be effective in reducing peak demand and easing the strain on power grids.
As ‘many electric vehicles continue to grow in popularity,’ it is essential to develop strategies to manage their impact on the grid. The use of small financial incentives can play a crucial role in shaping electric vehicle owner behavior and promoting off-peak charging. By understanding the effectiveness of these incentives, we can work towards creating a more sustainable and efficient energy system for the future.
- newscientist.com | Tiny rewards can protect the grid from a surge in electric vehicles