As traditional media faces an uncertain future, YouTube’s rapid rise sparks alarm and prompts prominent presenter Piers Morgan to predict that some channels will soon have as much power as traditional network television.
The media landscape is undergoing a significant transformation, with traditional titles facing an uncertain future. Piers Morgan, a prominent presenter and former newspaper editor, has predicted that some YouTube channels will soon have as much power as traditional network television.
Piers Morgan is a British journalist, television presenter, and writer.
Born on March 30, 1965, in Newick, East Sussex, England, he rose to fame for his outspoken opinions and sharp wit.
Morgan has worked as editor of the Daily Mirror and The Sun, and has presented several TV shows, including 'Piers Morgan's Life Stories' and 'Good Morning Britain.' He is known for his controversial comments on social media and has been involved in numerous high-profile feuds with celebrities.
Morgan’s warning comes as audience habits continue to shift towards online platforms. According to the media editor, ‘It’ll be like when vinyl music moves to digital.’ This analogy highlights the rapid pace of change in the media industry, where established players are struggling to adapt to new technologies and consumer preferences.
YouTube has become an increasingly influential force in the media world. With its vast reach and low costs, it’s no wonder that many media figures are turning to the platform to expand their audiences. Morgan is not alone in this endeavor; he is part of a wider trend where media personalities are creating their own YouTube channels with millions of subscribers.
YouTube influencers have become a significant force in shaping consumer behavior and opinions.
With over 2 billion monthly active users, the platform provides an enormous reach for content creators to showcase their expertise and build massive followings.
Studies show that 70% of online shoppers rely on 'influencer recommendations' when making purchasing decisions.
The average YouTube influencer earns $15,000-$30,000 per sponsored post, highlighting the immense commercial potential of this digital marketing strategy.
The financial muscle behind YouTube is undeniable. In the first three months of 2025, the platform’s advertising revenue was $8.9bn (£6.64bn), an increase of over 10% from the previous year. This significant growth has made YouTube a major player in the media industry, with broadcasters such as ITV and Channel 4 now placing content on the platform.
Morgan’s prediction that some traditional titles will disappear is a sobering reality check for the media industry. As audience habits continue to shift towards online platforms, it’s likely that many established media figures will follow Morgan into the world of YouTube. This trend is already evident, with some ‘big, big names’ in journalism reaching out to ask if they can make the switch.
Morgan’s expansion plans for his YouTube channel are part of a broader strategy to create channels under the Uncensored brand covering genres such as true crime, history, and sport. However, he is aiming squarely at a global audience, not Britain, whose audience he describes as ‘pretty well irrelevant’ to his plans.
Piers Morgan is a British journalist and television presenter who has gained significant attention on his YouTube channel.
With over 7 million subscribers, he frequently posts videos discussing current events, politics, and social issues.
His content often sparks controversy, but it also attracts a large following.
Morgan's YouTube presence is a reflection of his long-standing career in media, including stints as a tabloid editor and television presenter.
While Morgan’s business is already profitable, he acknowledges that building something that can stand on its own without relying on him personally will be a harder task than building a following around an established figure. Nevertheless, with nearly 4 million subscribers and a proven track record of success, Morgan is confident in his ability to attract investors and create a sustainable business model.
Morgan’s expansion into YouTube highlights the challenges facing traditional journalism. As media figures turn to online platforms to reach their audiences, it raises questions about the future of journalism and the role of established media outlets in the digital age. While Morgan’s approach may not be for everyone, his willingness to adapt and innovate is a testament to the evolving nature of the media industry.
