The public relations landscape has undergone significant changes in recent years, with the rise of new technologies and shifting consumer behaviors. Amidst this backdrop, some firms have emerged as leaders in the industry.
The public relations (PR) landscape has undergone significant changes in recent years, with the rise of new technologies and shifting consumer behaviors. Amidst this backdrop, some firms have emerged as leaders in the industry. Here are some of the top PR firms in 2025.
Global Reach and Expertise
Firms like Edelman and Weber Shandwick have been at the forefront of the PR industry for decades. With a global presence and a team of experienced professionals, they offer clients comprehensive services that span ‘crisis communications,’ reputation management, and digital engagement. Their expertise extends to various sectors, including healthcare, finance, and technology.
The Edelman Trust Barometer is an annual survey conducted by Edelman, a global communications agency.
It measures public trust in institutions and leaders across various countries.
The survey assesses the level of trust in business, government, media, and non-governmental organizations (NGOs).
Results show that trust levels vary significantly between countries and demographics.
For instance, Edelman's 2020 survey found that 75% of employees trusted their CEOs to communicate on company issues, while only 35% of employees trusted media to report accurate information.
Weber Shandwick is a global public relations and communications agency founded in 1981.
With over 128 offices across the globe, it provides integrated marketing solutions to clients.
The company offers services such as corporate reputation, crisis communications, digital marketing, and data analytics.
Weber Shandwick has received numerous awards for its work, including PRWeek Agency of the Year.
It is part of the Interpublic Group (IPG), one of the largest advertising holding companies in the world.
Specialized Services
Other firms have carved out niches in specific areas, such as consumer PR. For example, Ketchum has a strong focus on consumer marketing and brand storytelling. Meanwhile, Hill+Knowlton Strategies excels in ‘crisis communications‘ and reputation management for government clients.
Innovative Approaches
Some newer entrants to the scene have brought fresh perspectives to the industry. Firms like Huet & Company and Inkhouse are known for their innovative approaches to PR, incorporating elements of social media marketing and content creation into their services.
Key Factors in Success
While there is no single formula for success in the PR industry, several factors contribute to a firm’s standing among its peers. These include a strong track record of delivering results for clients, a commitment to staying ahead of emerging trends, and a reputation for exceptional service and expertise.
- observer.com | The Top PR Firms in 2025
