Oxford University has chosen ‘brain rot’ as its word of the year, referring to excessive consumption of low-quality content on social media. TikTok is holding its first awards show to recognize creators who have made significant contributions to their respective fields.
Oxford University has chosen “brain rot” as its word of the year, referring to the over-consumption of low-quality content on social media. This term describes spending too much time mindlessly scrolling on apps like TikTok.
Psychologist and Oxford University Professor Andrew Przybylski explains that “brain rot” represents dissatisfaction with the online world and is a way to bundle anxieties about social media.
TikTok is holding its first awards show to recognize creators who have made significant contributions to their respective fields. The event will celebrate individuals in various categories, including food, music, entertainment, beauty, and fitness.
The winners will be announced at a ceremony in London on Tuesday evening. The event aims to inspire new creators and recognize the dedication and hard work that goes into content creation.
Awards like this can motivate people to create content, according to travel creators Jade Beaty and Ryan Losasso. They emphasize that a 30-second video can take days or weeks to produce.
The first UK and Ireland TikTok Awards will celebrate the impact that TikTok communities have on various aspects of life, including reading, cooking, and learning.
According to Aly Meghani, a fashion and beauty creator, “from the outside, content creation might seem easy, but there’s so much effort, time, and thought that goes into it.”
