Netflix is ending its 25-year-old DVD rental service due to declining demand and a desire to maintain quality of service. The last DVD rental will be sent on September 29th, 2023, marking the end of an era for the company.
A Look Back at the Company’s History with DVD Rentals
The DVD rental service was a key factor in making Netflix a household name, however as the DVD business continues to shrink, it has become increasingly difficult for the company to maintain its quality of service.
Background
The DVD rental service has been in operation for 25 years, providing movie nights to Netflix members.
Decision to End Service
In a blog post, co-CEO Ted Sarandos stated that making 2023 their final season allows them to maintain their quality of service through the last day and go out on a high note. This decision comes after Netflix reported a miss for its second-quarter earnings, with shares falling by around 6%.
Last DVD Rental
The last red envelope will be sent out on September 29th, 2023, marking the end of an era for Netflix’s DVD rental service.
Key Dates
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September 29th, 2023: Last red envelope will be sent out
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Fall 2023: DVD rental service will officially come to an end
